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Lab Lunch by Don Sannella

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Marketing LFCS

What
  • Upcoming events
When Feb 18, 2014
from 01:00 PM to 02:00 PM
Where MF2
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Out in the real world, people trying to sell stuff engage in marketing activity, which is designed to explain to the intended customer why they absolutely need whatever is being sold. There is a lot more involved in marketing than you might think if you've never tried to do it. I will attempt to explain some of this, without assuming any background whatsoever in marketing or business, and what might be involved in marketing LFCS and its research to our "customers". Many of the same ideas apply, whether we are trying to actually sell stuff for money or (more likely) get industrial partners involved in research collaborations etc.

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